Niche Fame

There has never been a time where niche fame is more achievable.

Niche fame can be defined by 2,000–3,000 people who know you well in your industry. You might have already achieved niche fame and may not know it.

I never wanted to be famous, the thought of being stalked by the constant flashes from the information-sucking vampires would be too much. However, niche fame seems like the best type of fame. One that lets you be you even when you’re out in public. I won’t be badgered at my local bagel shop or need to wear a disguise when shopping for a new hat.

“General fame is overrated. You want to be famous to 2,000 to 3,000 people you handpick”. — Eric Weinstein, Managing director of Thiel Capital

I achieved a bit of niche fame in my design business. I was known as the Brooklyn guy with the Fedora. One time at a tradeshow overseas, I left my hat at my tradeshow stand and walked across the floor to grab some food. None of my friends said hi, even as they walked right past me. I wasn’t niche famous, my fedora was!

Over the past 4 months, I’ve nearly doubled my followers on social media. No one was more shocked than I was. I’ve been focused on writing and sharing my thoughts on trading, habits, mindset, and creativity. These topics are my passion and I’ve leaned into them.

So what are some of the steps you can take to achieve your own niche fame?

• Pick a social media platform and optimize your profile (Twitter and/or LinkedIn)

• Identify your niche and engage with the big fish

• Start writing online, consistently

• Produce quality work that stands out

• Find a unique and marketable product or service to offer

• Make learning a habit

Doing the above will take you steps closer to finding your “1000 True Fans”. Remember, once you achieve niche fame, the hard work doesn’t stop there.